Demand sensing and planning applications, currently representing 8.5 percent of overall supply chain management spending, and are expected to climb to 8.7 percent by 2015 largely due to demand volatility.

Supply chain is the largest expense for any product company and generally accounts for 60 percent to 90 percent of all costs. Controlling such a substantial expense demands continuous performance improvement and high operational efficiency. Research suggests the existence of a statistically significant relationship between analytical capabilities and supply chain performance. In other words, data analysis can assist in controlling supply chain costs. Further, an analysis of 310 companies from different industries in the USA, Europe, Canada, Brazil and China indicates that analytics of the supply chain plan has the second-biggest influence on supply chain performance.

Analyst Insight: Based on a survey of 160 supply chain leaders in a recent webinar conducted by Steelwedge, we found that companies captured a whopping 70 percent more data (product, supply, demand and finance) to manage their organizations in 2012. Yet, 77 percent of these businesses are not actually leveraging this data in their S&OP processes, thereby leaving "blind spots" in their decision making processes around critical supply/demand trade-offs. - Nari Viswanathan, Vice President of Product Management, Steelwedge