Analyst Insight: The supply chain has traditionally been managed from a holistic, top-down perspective. As such, events have historically been treated as occurring outside of the supply chain cycle. - Jorge Garcia, Senior Analyst, Technology Evaluation Centers

Collaboration has been an alluring concept in the world of supply chain for years, but many have found that pilots often fail to expand beyond the honeymoon phase. Part of the problem may be trust gaps at the senior executive level that are worse than at lower managerial levels. This is not irrational, but reflects the fact that top executives see a struggle over jointly created value that is less obvious further down the organisation. - Kevin O'Marah, Chief Content Officer and Head of Research, SCM World

Analyst Insight: When it comes to supply chain management, "Big Data" has generated more in the way of buzz than it has real benefit. Awash in a rising sea of data, companies still struggle to use it to make better decisions. - Brad Householder, Principal, PwC's Advisory practice; Anand Rao, Principal, PwC's Financial Services Advisory practice; Syed Mukhtar, Director, PwC's Operations practice

With the advent of big data, faster computing and intuitive analysis tools, the promise of analytics has generated a renewed focus on improving operations through data-driven decisions. For supply chain organizations in particular, it is a powerful ally in driving cost reduction strategies and service level improvements. From public sector entities like Lincolnshire, which identified £24m in procurement savings, to retail giants like Tesco, which reduced £50m in excess inventory, organizations across the globe are achieving substantial impact by applying analytics to their operations. But what about emerging markets?