The importance of produce traceability has been made devastatingly clear in recent years by well publicized incidents of illness, and even death, due to contaminated lettuce, spinach, cantaloupes and more. While officials in such cases spend weeks tracing the contamination to its source, all growers, wholesalers and retailers suffer market consequences.

Why are CEOs allocating more of their valuable time to thinking about their supply chain?

Does commercial shipping have to be a matter of life or death?