Global companies increasingly view emerging markets not only as a source of supply but also as a source of sales. Clive Geldard, group vice president for retail and supply chain at Solving Efeso, discusses supply chain challenges that these markets present and steps companies can take to improve performance.
The maker of wireless infrastructure opted to outsource its manufacturing to Asia. In the process, it was confronted with a host of problems related to a lack of visibility and poor communications with the chosen partner. It was time to automate the process, and get everybody on the same page.
Anticipating dramatic growth in its business, the 2009 high-tech start-up acquired an optimization tool that could easily scale up in the years ahead - yet deliver a full range of services in the meantime.