Business intelligence tools allow a company to parse through its data to find the bits most important to its operations. Maybe that means figuring out which carrier is letting it down (or conversely, for a carrier to see if a shipper is unprofitable for it to serve). Maybe it just means going through visibility data to determine whether a perceived chokepoint is actually a problem.

Automakers embraced Takata's cheaper technology almost 20 years ago despite signs that it was unsafe. The airbags are now at the center of the auto industry's biggest recall.