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Home » Authors » Strategy + Business

Strategy + Business

Articles

ARTICLES

Touting Global Reach May Not Pay Off for U.S. Companies, Study Says

October 27, 2016
Strategy + Business
Projecting an image as a brand with global appeal is often a fundamental aspect of multinational corporations' (MNCs') strategy - a core focus of their marketing campaigns, employee recruitment efforts, and relationships with supply chain partners and others. But some markets and certain consumers prefer local firms, according to research in the Journal of International Marketing.
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Holiday Season Hiring: More Companies Show Need for Human Touch

October 25, 2016
Strategy + Business
If robots are taking human jobs, they haven't made much headway in Santa's workshop - or in his supply chain. It turns out that even the most technologically advanced retailers need lots of humans to serve customers. Amazon, arguably the most disruptive force in American retailing, announced last week that it would be hiring 120,000 seasonal workers this year - 20 percent more than last year - and the Seattle giant isn't alone.
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3D Printing Could Threaten Global Companies, Study Says

October 19, 2016
Strategy + Business
Thanks to dramatic reductions in price and rapid advances in open-source development, 3D printers have gained ground at both mainstream manufacturing plants and boutique design shops. Even models priced below $1,000 can print ever faster, bigger, and at a higher quality, meaning that households may soon choose to invest in a printer and make, rather than buy, more of the products they use, researchers say.
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Keeping Up on Technology Changes Is Vitally Important, But How Can You Do That?

September 1, 2016
Strategy + Business
Whether you're a newly minted MBA or an experienced leader, you're always honing your skills and navigating change. And technology is one discipline in which you really can't afford to stagnate.
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As Clothing Retailer Learned, One-Size-Fits-All Merchandising Plan Doesn't Work Globally

August 24, 2016
Strategy + Business
Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.
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Getting Overseas Work Experience May Not Necessarily Help Your Career Advancement

July 21, 2016
Strategy + Business
Executives who accumulate international experience are no more likely than others to advance their career at multinational companies.
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Sometimes Big Data Analytics Can Be a Big Hindrance

July 14, 2016
Strategy + Business
Number crunching can be valuable for firms exploiting their existing resources, but can backfire for companies seeking to branch out with new products or services.
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How Can Business Leaders Navigate Shifting Economic Relationships?

July 1, 2016
Strategy + Business
During the mid-2000s, when emerging markets were growing at breakneck speed, the cavernous gap separating industrial and developing economies began to close. This convergence took place against a backdrop of economic liberalization, built on the idea that the financial systems of all nations would dovetail. That period is now over.
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One-Size-Fits-All Foreign Direct Investment Doesn't Work in Highly Diverse Africa

May 18, 2016
Strategy + Business
Only a few years ago, Africa was being dubbed "the next Asia," and multinationals watched with mounting interest as local economies boomed across the continent. Although a decline in global commodity demand has since ushered in a slowdown, Africa remains a promising long-term growth market.
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The 'Last Mile' Still Involves Right Mix of Speed, Variety, Convenience

December 10, 2015
Strategy + Business
Nearly two decades ago, just as e-commerce was taking off, a group of players emerged to claim their share of the home-delivery market. Remember Webvan, Urbanfetch, Kozmo, and HomeGrocer?
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