Jasmine Crowe first became aware of the enormous amounts of food that were going to waste at local restaurants in Atlanta while she was feeding hungry people every two weeks out of her own kitchen. The realization caused her to launch Goodr, a “food rescue app.”

Billiard Factory’s service requirements — including a two-hour delivery window — are intense, and its legacy scheduling system couldn't keep up. 

The growing popularity of the urban lifestyle is making new demands on e-tailers – and raising the possibility of gridlock for logistics providers.