Colby Cavanaugh, senior vice president of marketing at Seagull Software, argues that item-level traceability improves operational efficiency, mitigates risk, enhances sustainability and boosts customer satisfaction.
By 2030, we will see a growing divide between companies that embraced emissions reduction as a competitive advantage and those that stalled due to short-term uncertainty.
The incorporation of sustainability into packaging strategies is increasingly vital for brands aiming to meet consumer expectations and achieve long-term success.