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Home » Authors » CRM Daily

Articles by CRM Daily

Mobile May Be King at Target, But Retailer Still Believes in In-Store Experience

June 22, 2016
CRM Daily
Target intends to keep investing heavily in customer experience technology, but mobile is playing a critical role.
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Salesforce: Brands Must Harness Technology to Build Loyalty

June 17, 2016
CRM Daily
If you think that most consumers prefer shopping online these days, you might want to think again. Most consumers still prefer to buy their goods the old fashioned way, in brick-and-mortar stores if price isn't a factor, according to a new study on consumer buying patterns from cloud CRM (customer relationship management) giant Salesforce.
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It's No Game: For Some Retailers, Virtual Reality Is Serious Business

April 14, 2016
CRM Daily
The next thing you try on at the mall might be a virtual reality headset. No longer relegated to video gamers, VR is coming to amusement parks, movie theaters and classrooms. But the technology presents a major opportunity for retailers as they try to lure fickle shoppers into their stores, particularly as consumers shift more of their buying habits online.
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If You Don't Collaborate Well, Your BPM Initiative May Not Be Successful

April 7, 2016
CRM Daily
Businesses that struggle to establish solid lines of communication for collaboration will also most likely struggle when implementing business process management software.
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Effective CRM Requires Changing the Way You Collect, Analyze Data

February 11, 2016
CRM Daily
If the customer is "at the center of everything," so, too, should be a company's system for managing customer relationships. In other words, customer relationship management software needs to be more than just a way to handle queries about products or fielding feedback from clients.
Read More
Omni channel 2 11

'Click and Collect' Beyond Ability of Many Retailers Looking to Compete with Amazon

February 2, 2016
CRM Daily
A "hat trick" refers to scoring three goals in a game. A remarkable feat for most players and certainly worthy of doffing your hat to honor the player. In magic, a hat trick describes the infamous illusion of pulling something out of an empty hat, typically a rabbit.
Read More
Iot 3 01

As Internet of Things Collects More and More Data, the Question Is: Who Owns That Information?

January 14, 2016
CRM Daily
A major focus of consumer electronics now is the Internet of Things, but what consumers don't know about data policies around the latest technology trend could hurt them.
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Customer Rage Spikes as Customer Satisfaction Tanks

January 8, 2016
CRM Daily
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent with two of three consumers likely to experience rage during an interaction with a customer service rep. About 54 percent of gift recipients this past holiday season will be dealing with at least one problem regarding a gift or service received from a friend or family member.
Read More
Customer service 1

Good Customer Service Online as Important as It Is In-Store

December 22, 2015
CRM Daily
Customer service is an indisputably important factor when it comes to online retail. Good customer service can be the greatest sales asset a retailer can have, encouraging loyalty and word-of-mouth recommendations. But bad customer service cannot only see a particular sale lost in an instant, but long-term irreparable damage done to the brand.
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Mobile Point-of-Sale Systems Could Exceed 54 Million Unites in 2019

December 8, 2015
CRM Daily
The last decade has seen many technological advancements in known payment environments. The introduction of point-of-sale systems has changed payment experiences by replacing cash registers in many scenarios. Credit cards have become a preferred mode of payment and more merchants are working toward accepting them.
Read More
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