Keeping online buyers happy is easy. All you have to do is flood the channel with so much inventory that you're never out of stock. And probably go out of business in the process.
Global businesses are still experiencing the aftereffects of the Great Recession of 2007-2009. But perhaps no sector has felt the pain more acutely than mid-market suppliers.
Too many ships, too much rate discounting, and too many service providers for the market to support: the outlook for ocean carriers is "pretty bleak indeed."