According to the new "Global Brand Simplicity Index" from New York-based branding firm Siegel+Gale, 65 percent of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32 percent use social media for this purpose.
Similarly, 45 percent of consumers find social media simple for engaging customer service, but only 11 percent use social media for customer service engagement.
Consumers are much more likely to find social media simple or use social media for connecting with friends, family and co-workers (81 percent / 53 percent) or finding sources of entertainment (77 percent / 64 percent).
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