Are consumers really willing to pay more for a product that's environmentally sustainable and socially responsible? Depends on whom you ask.

In the Superman comics, the Bizarro World is a planet where normal people and events become strangely inverted. Which, in the world of global trade and supply chain, appears to be happening with increasing regularity.

What's the biggest risk to global supply chains today? Natural disasters? Terrorism? Supplier failure? Port strikes? How about ignorance?