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The office supplies retailer is testing the incorporation of technology into the button to enable shoppers to press the button to order or reorder a product by voice, or to ask common order-related questions, such as when an order will be delivered or the status of a return.
The move is part of a big push by Staples Inc. to use machine learning to automate ordering and customer service, says Ryan Bartley, director of mobile for Staples. Machine learning is a technology that develops computer programs to teach themselves to grow and change when exposed to new data instead of being explicitly programmed by an individual.
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