Today's supply chains are so complex and change so rapidly that optimization efforts often are overtaken by events, says Mike Comstock of Grand Canal Solutions. Planning needs to become much more dynamic, with analytics adapted to make optimization a continuous process, he says.

Several years ago SanDisk realized that its build-to-forecast model was causing excess inventory and poor on-time delivery. The company decided to transform to a pull supply-chain model based on actual demand and postponement. Kehat Shahar, vice president of operations and supply chain planning at SanDisk, talks about this journey.

Truckload marketplace Transfix is adding a new dimension to matching drivers with available loads, says CEO Drew McElroy. By making greater use of smartphones, McElroy says Transfix makes more efficient matches, which reduces empty miles and driver wait times.

The term "digital supply chain" describes the integration of advanced technology, big data, and analytics to better manage and execute the physical supply chain, says Frederick Hartung of Jabil. He explains how this is playing out today and what it means for the future.

Echo's recent acquisition of Command Transportation will grow its revenue by 50 percent and strengthen its presence in the truckload brokerage market, says Echo CEO Doug Waggoner. He explains the role of acquisitions in Echo's growth strategy and his view on 3PL consolidation trends.

Retailers increasingly are using customized packaging to meet the preferences of customers in specific stores, regions or channels, says Jason Tham, CEO of Nulogy. This work often is outsourced by brand manufacturers and Nulogy has developed software to link and streamline the process.

Soft-skill traits such as emotional intelligence and communication have long been recognised as fundamental to business success and are now gaining recognition in procurement and supply.

Supply chain's role in increasing sustainability is becoming an increasingly important strategic issue for corporations, according to research.