• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile

  • CORONAVIRUS
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • REGIONS
    • Asia Pacific
    • Canada
    • China
    • Europe
    • Latin America
    • Middle East/Africa
    • North America
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » The Role of Contract Packaging in a Customized Supply Chain

The Role of Contract Packaging in a Customized Supply Chain

July 27, 2015
SupplyChainBrain

Nulogy is a software development company focused on enabling mass customization of packaging for brands sold in multiple channels. "We interact with brands and suppliers like 3PLs, contract packagers and contract manufacturers to enable personalized products," says Tham.

“Brands want to be able to reach consumers in all different channels in a very customized and personalized way,” says Tham. Packaging is really what the customer buys, he says. “It may be special packaging for a promotion or for a holiday, and it includes all types of products, from food and beverage to cosmetics.” If you think of these as new products, Nulogy’s tools enable companies “to launch faster and more efficiently and to track products in a high quality way,” he says.

Nulogy works with both outsourcing companies and with brand owners, which enables each to concentrate on their core competencies, says Tham. He says three market trends are impacting this sector of the industry. One is the demand for shorter manufacturing runs to reduce waste and move closer to a make-to-order model; second are increasing compliance requirements for quality and traceability; and third―the largest and most disruptive trend―is omnichannel growth. “My prediction for the future is that these trends will continue and brands will rely more and more on suppliers to launch customized products for retail.”

When Nulogy launched 10 years ago its first company was Mars. Since then, Nulogy’s customer base has grown significantly, especially during the last five years. “Profits from customized and personalized products can be tremendous,” says Tham. “The challenge is speed to market with guaranteed service and quality. Providing that combination will ensure a company’s growth.”

To view the video in its entirety, click here

RELATED CONTENT

RELATED VIDEOS

Logistics Logistics Outsourcing Inventory Planning/ Optimization Supply Chain Visibility Technology Business Strategy Alignment Global Supply Chain Management Regulation & Compliance Consumer Packaged Goods Retail
KEYWORDS 3PL Business Strategy Alignment CEO consumer packaged goods Global Logistics Global Supply Chain Management international trade inventory control Inventory Management inventory management IT inventory management systems Inventory Planning/ Optimization IT supply chain IT supply chain management Jason Tham Logistics logistics & supply chain logistics IT solutions logistics management Logistics Outsourcing Nulogy Regulation & Compliance Retail retail supply chain Sourcing Solutions supply chain Supply Chain Management supply chain management IT supply chain management SCM supply chain management: business process management Supply Chain Planning supply chain solutions supply chain systems Supply Chain Visibility supply management Technology Third Party Logistics Value chain value chain IT
  • Related Articles

    The Role of Contract Packaging in a Customized Supply Chain

    The Role of Geographical Information Systems in the Supply Chain

  • Related Directories

    Parsyl

SupplyChainBrain

NRF Supply Chain 360: A Preview

More from this author

Wake up to live
“Supply Chains in Crisis”
updates and the latest Supply Chain News!

Subscribe to our Daily Newsletter

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • Warehouse worker

    Why Higher Wages Alone Won’t Solve the Supply Chain Labor Shortage

    Warehousing
  • Adidas

    From Sneakers to Teslas, China Lockdowns Upend Global Supply Chains

    Coronavirus
  • Mobile App

    Podcast | Companies Are on a Shopping Spree for Supply Chain Software

    Technology
  • ESG Guide

    Confronting the ESG Imperative in Supply Chains

  • SEC building seal

    Get Ready for the Next Phase of ESG: Mandatory Corporate Due Diligence

    Regulation & Compliance

Digital Edition

Scb feb 2022 sm

2022 Supply Chain Management Resource Guide

VIEW THE LATEST ISSUE

Case Studies

  • 3PL Doubles Productivity With Robots to Fulfill Medical Supply Orders

  • E-Commerce Company Cuts Order Fulfillment Time by 40%

  • Fashion Retailer Halves Fulfillment Time With Omichannel Automation

  • Distributor Scales Business by Integrating Warehouse Automaton Software

  • Fast-Growing Fashion Brand Scales E-Commerce Fulfillment With Whiplash

Visit Our Sponsors

Yang Ming Alithya Barcoding
Blue Yonder BNSF Logistics Generix
GEP GIB USA GreyOrange
Here Honeywell Intelligrated Inmar
Keelvar Kinaxis Korber
Liberty SBF Locus Robotics Lucas Systems
Nvidia Old Dominion Parsyl
Redwood Logistics Saddle Creek Logistics Schneider Dedicated
Setlog Holding AG Ship4WD Shipwell
Tecsys TGW Systems Thomson Reuters
Tive Trailer Bridge Vecna Robotics
Whiplash    
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2022 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing