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Home » The Role of Contract Packaging in a Customized Supply Chain

The Role of Contract Packaging in a Customized Supply Chain

July 27, 2015
SupplyChainBrain

Nulogy is a software development company focused on enabling mass customization of packaging for brands sold in multiple channels. "We interact with brands and suppliers like 3PLs, contract packagers and contract manufacturers to enable personalized products," says Tham.

“Brands want to be able to reach consumers in all different channels in a very customized and personalized way,” says Tham. Packaging is really what the customer buys, he says. “It may be special packaging for a promotion or for a holiday, and it includes all types of products, from food and beverage to cosmetics.” If you think of these as new products, Nulogy’s tools enable companies “to launch faster and more efficiently and to track products in a high quality way,” he says.

Nulogy works with both outsourcing companies and with brand owners, which enables each to concentrate on their core competencies, says Tham. He says three market trends are impacting this sector of the industry. One is the demand for shorter manufacturing runs to reduce waste and move closer to a make-to-order model; second are increasing compliance requirements for quality and traceability; and third―the largest and most disruptive trend―is omnichannel growth. “My prediction for the future is that these trends will continue and brands will rely more and more on suppliers to launch customized products for retail.”

When Nulogy launched 10 years ago its first company was Mars. Since then, Nulogy’s customer base has grown significantly, especially during the last five years. “Profits from customized and personalized products can be tremendous,” says Tham. “The challenge is speed to market with guaranteed service and quality. Providing that combination will ensure a company’s growth.”

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Business Strategy Alignment Technology Inventory Planning/ Optimization Regulation & Compliance Global Supply Chain Management Supply Chain Visibility Logistics Consumer Packaged Goods Logistics Outsourcing Retail
KEYWORDS 3PL Business Strategy Alignment CEO consumer packaged goods Global Logistics Global Supply Chain Management international trade inventory control Inventory Management inventory management IT inventory management systems Inventory Planning/ Optimization IT supply chain IT supply chain management Jason Tham Logistics logistics & supply chain logistics IT solutions logistics management Logistics Outsourcing Nulogy Regulation & Compliance Retail retail supply chain Sourcing Solutions supply chain Supply Chain Management supply chain management IT supply chain management SCM supply chain management: business process management Supply Chain Planning supply chain solutions supply chain systems Supply Chain Visibility supply management Technology Third Party Logistics Value chain value chain IT
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