• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » The Role of Contract Packaging in a Customized Supply Chain

The Role of Contract Packaging in a Customized Supply Chain

July 27, 2015
SupplyChainBrain

Nulogy is a software development company focused on enabling mass customization of packaging for brands sold in multiple channels. "We interact with brands and suppliers like 3PLs, contract packagers and contract manufacturers to enable personalized products," says Tham.

“Brands want to be able to reach consumers in all different channels in a very customized and personalized way,” says Tham. Packaging is really what the customer buys, he says. “It may be special packaging for a promotion or for a holiday, and it includes all types of products, from food and beverage to cosmetics.” If you think of these as new products, Nulogy’s tools enable companies “to launch faster and more efficiently and to track products in a high quality way,” he says.

Nulogy works with both outsourcing companies and with brand owners, which enables each to concentrate on their core competencies, says Tham. He says three market trends are impacting this sector of the industry. One is the demand for shorter manufacturing runs to reduce waste and move closer to a make-to-order model; second are increasing compliance requirements for quality and traceability; and third―the largest and most disruptive trend―is omnichannel growth. “My prediction for the future is that these trends will continue and brands will rely more and more on suppliers to launch customized products for retail.”

When Nulogy launched 10 years ago its first company was Mars. Since then, Nulogy’s customer base has grown significantly, especially during the last five years. “Profits from customized and personalized products can be tremendous,” says Tham. “The challenge is speed to market with guaranteed service and quality. Providing that combination will ensure a company’s growth.”

To view the video in its entirety, click here

RELATED CONTENT

RELATED VIDEOS

Logistics Logistics Outsourcing Inventory Planning/ Optimization Supply Chain Visibility Technology Business Strategy Alignment Global Supply Chain Management Regulation & Compliance Consumer Packaged Goods Retail
KEYWORDS 3PL Business Strategy Alignment CEO consumer packaged goods Global Logistics Global Supply Chain Management international trade inventory control Inventory Management inventory management IT inventory management systems Inventory Planning/ Optimization IT supply chain IT supply chain management Jason Tham Logistics logistics & supply chain logistics IT solutions logistics management Logistics Outsourcing Nulogy Regulation & Compliance Retail retail supply chain Sourcing Solutions supply chain Supply Chain Management supply chain management IT supply chain management SCM supply chain management: business process management Supply Chain Planning supply chain solutions supply chain systems Supply Chain Visibility supply management Technology Third Party Logistics Value chain value chain IT
  • Related Articles

    The Role of Contract Packaging in a Customized Supply Chain

    The Role of Geographical Information Systems in the Supply Chain

    In a Time of complexity, Go for Simplicity: Three Steps That Lead to the Supply Chain of the Future

SupplyChainBrain

Boeing-DOJ ‘Sweetheart Deal’ Decried by Victim’s Wife

More from this author

Wake up to live
“Supply Chains in Crisis”
updates and the latest Supply Chain News!

Subscribe to our Daily Newsletter

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • INTERIOR OF A CHICKEN FARM, WITH WHITE CHICKENS AS FAR AS THE EYE CAN SEE

    Worst Avian Flu in U.S. History Is Hitting Poultry

    Food & Beverage
  • TWO FINGERS MANIPULATE WOODEN LETTER BLOCKS TO TURN FROM SHOWING THE WORD RECOVERY TO RESILIENCE

    Five Challenges to Supply Chain Resilience in 2023

    Supply Chain Visibility
  • A PERSON HOLDS UP A TABLET COMPUTER IN A WAREHOUSE, SUPER-IMPOSED BY A GRAPHIC SHOWING A COMPLEX WEB OF SUPPLY CHAIN ELEMENTS

    Three Post-Pandemic Actions for Repairing Global Supply Chains

    Data Management (Big Data/IoT/Blockchain)
  • A MAN IN A SUIT SHAKES HANDS WITH A WOMAN IN A HARD HAT, NEXT TO A STACK OF CONTAINERS

    Three Procurement Technology Evolutions for 2023

    Sourcing/Procurement/SRM
  • The blank stare of a child's eye who is standing behind what appears to be a wooden frame

    The Alarming Continued Rise of Modern Slavery in Supply Chains: How Procurement Can Help Reverse the Trend

    Sourcing/Procurement/SRM

Digital Edition

Scb nov 2022 sm

2022 Supply Chain Innovator of the Year

VIEW THE LATEST ISSUE

Case Studies

  • New Revenue for Cloud-Based TMS that Embeds Orderful’s Modern EDI Platform

  • Convenience Store Client Maximizes Profit and Improves Customer Service

  • A Digitally Native Footwear Brand Finds Rapid Fulfillment

  • Expanding Apparel Brand Scales Seamlessly with E-Commerce Technology

  • How a Global LSP Scaled its Security Program and Won More Business

Visit Our Sponsors

Orderful Yang Ming Alithya
Barcoding Blue Yonder BNSF Logistics
CoEnterprise Data Capture Deposco
E2open GAINSystems Generix
Geodis GEP GreyOrange
Here Honeywell Intelligrated IFM
Infor Inmar Keelvar
Kinaxis Korber Lean Solutions Group 2H
Liberty SBF Locus Robotics Logility
LogistiVIEW Lucas Systems MCA Connect
MPO Nvidia Old Dominion
OpenText ORTEC Overhaul
Parsyl PMMI QIMA
Redwood Logistics Ryder E-commerce by Whiplash Saddle Creek Logistics
Schneider Dedicated Setlog Holding AG Ship4WD
Shipwell Tecsys TGW Systems
Thomson Reuters Tive Trailer Bridge
Vecna Robotics Verity
Verusen
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2023 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing