• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • Login
  • Subscribe
  • Logout
  • My Profile

  • CORONAVIRUS
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • REGIONS
    • Asia Pacific
    • Canada
    • China
    • Europe
    • Latin America
    • Middle East/Africa
    • North America
  • THINK TANK
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » The Role of Contract Packaging in a Customized Supply Chain

The Role of Contract Packaging in a Customized Supply Chain

July 27, 2015
SupplyChainBrain

Nulogy is a software development company focused on enabling mass customization of packaging for brands sold in multiple channels. "We interact with brands and suppliers like 3PLs, contract packagers and contract manufacturers to enable personalized products," says Tham.

“Brands want to be able to reach consumers in all different channels in a very customized and personalized way,” says Tham. Packaging is really what the customer buys, he says. “It may be special packaging for a promotion or for a holiday, and it includes all types of products, from food and beverage to cosmetics.” If you think of these as new products, Nulogy’s tools enable companies “to launch faster and more efficiently and to track products in a high quality way,” he says.

Nulogy works with both outsourcing companies and with brand owners, which enables each to concentrate on their core competencies, says Tham. He says three market trends are impacting this sector of the industry. One is the demand for shorter manufacturing runs to reduce waste and move closer to a make-to-order model; second are increasing compliance requirements for quality and traceability; and third―the largest and most disruptive trend―is omnichannel growth. “My prediction for the future is that these trends will continue and brands will rely more and more on suppliers to launch customized products for retail.”

When Nulogy launched 10 years ago its first company was Mars. Since then, Nulogy’s customer base has grown significantly, especially during the last five years. “Profits from customized and personalized products can be tremendous,” says Tham. “The challenge is speed to market with guaranteed service and quality. Providing that combination will ensure a company’s growth.”

To view the video in its entirety, click here

RELATED CONTENT

RELATED VIDEOS

Logistics Logistics Outsourcing Technology Inventory Planning/ Optimization Supply Chain Visibility Business Strategy Alignment Global Supply Chain Management Regulation & Compliance Consumer Packaged Goods Retail
KEYWORDS 3PL Business Strategy Alignment CEO consumer packaged goods Global Logistics Global Supply Chain Management international trade inventory control Inventory Management inventory management IT inventory management systems Inventory Planning/ Optimization IT supply chain IT supply chain management Jason Tham Logistics logistics & supply chain logistics IT solutions logistics management Logistics Outsourcing Nulogy Regulation & Compliance Retail retail supply chain Sourcing Solutions supply chain Supply Chain Management supply chain management IT supply chain management SCM supply chain management: business process management Supply Chain Planning supply chain solutions supply chain systems Supply Chain Visibility supply management Technology Third Party Logistics Value chain value chain IT
  • Related Articles

    The Role of Contract Packaging in a Customized Supply Chain

    The Role of Geographical Information Systems in the Supply Chain

    In a Time of complexity, Go for Simplicity: Three Steps That Lead to the Supply Chain of the Future

SupplyChainBrain

100 Great Supply Chain Partners Issue 2009

More from this author

Wake up to Coronavirus Updates and the latest Supply Chain News!

Subscribe to our Daily Newsletter

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • Coronavirus-watch-Armada

    Virus Update: Cuomo Seeks to Buy Vaccines Directly; EU to Push for 70% Vaccination by Summer

    Coronavirus
  • U.S. and China Trade

    How China Won Trump’s Trade War and Got Americans to Foot the Bill

    Global Supply Chain Management
  • AT&T

    How the Pandemic Has Altered AT&T’s Global Sourcing Strategy

    Coronavirus
  • U.S. Vaccine Shift Stirs New Unease as 128 Million Join Line

    U.S. Vaccine Shift Stirs New Unease as 128 Million Join Line

    Coronavirus
  • container port

    New Global Visibility App Sees Delays Before They Happen

    Logistics

Digital Edition

Scb home issue 27

2020 Supply Chain Innovator of the Year

VIEW THE LATEST ISSUE

Case Studies

  • LSP Saves Customer $1.5 Million a Year With MPO Global Inbound Management

  • Auto Supplier Wows Key Client Using riskmethods Supply Chain Savvy

  • Integrating Shipping and Compliance Saves Conglomerate Millions

  • How a Consumer Goods Giant Upped Its On-Time Delivery Performance

  • LSP Wows Global Client, Quickly Advances to Become End-to-End Provider

Visit Our Sponsors

6 River Systems ArcBest Armada
aThingz BluJay Burris Logistics
DSC Logistics DCSA (Digital Container Shipping Association) DHL Resilience360
Genpact GEP Honeywell Intelligrated
Infor Logility Magnitude Software
MPO Old Dominion Oliver Wight
OpenSky Ports America Purolator
QAD Precision Red Classic Riskmethods
TGW Systems Transportation Insights Watson Land Company
Westfalia Technologies Workjam Yang Ming
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright © 2016 - 2018 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing