In today's competitive global marketplace, manufacturers face a daunting challenge: ensuring production moves seamlessly within integrated supply chains while improving compliance and minimizing costs. To do so, plant managers need a complete view of operations, inventory and resource allocation - and that's exactly what business intelligence dashboards deliver.

Many players have input to the forecasting process, but it is the demand planner who bears the brunt of criticism if a forecast is not quite accurate.

Long tails can get, well, rather long. Some see this as a mandate to hunt down and kill off the items furthest out on the tail.

Demand Control is a process designed to take chaos out of near-term planning and promote actions that enable companies to profitably meet abnormal demand. The results are better performance and improved working environments.

Inventory information sharing is time-consuming and often results in visibility levels between "average" and "none," according to a report from Gatepoint Research.

Sales executives, managers and reps spend countless hours in forecast meetings, yet often find their actual closed revenue falls far from the mark they predicted. With the advanced CRM technology and sales forecasting tools available today, it's a wonder this trend continues.

Analyst Insight: The retail cut of the 2014 SCM World CSCO Study reaffirms that for most companies omnichannel is a major retail supply chain disruptor and that, for a few, progress has been made. Fulfillment changes have been driven by a desire for greater speed and agility. Battle lines are drawn between online and bricks-and-mortar supply chains. As omnichannel leaders look to move from walk to run, retail’s best weapon is harnessing demand data to make smart trade-offs. – Matt Davis, SVP Research at SCM World

Analyst Insight: Radically changing market conditions in the global pharmaceuticals industry are creating volatility in supply and demand, as well as affecting customer service levels and costs. Pharma companies are also faced with impending margin pressure from generics. In this environment, pharma executives are looking to improve efficiencies, understand emerging market customers and be better prepared to meet financial objectives. Supply chain analytics provides pharma supply chain executives with powerful tools to maintain a competitive edge. – Jay Welsh, Principal, and Srihari Rangarajan, Manager, Ernst & Young LLP

Analyst Insight: Demand planning can be both a complex and demanding exercise to fully conduct. To get past the initial challenges, it is tempting to consolidate demand planning into a few simple metrics and goals to support adoption. Blue Hill believes that this approach will ultimately sabotage the best-intended intentions to support enterprise demand planning. – Hyoun Park, Chief Research Officer at Blue Hill Research

Analyst Insight: While e-commerce is buzzing, it's still only 6 percent of total U.S. retail spend. For CPG companies, the Online Search to Offline Purchase (O2O) market (30 percent to 40 percent of retail spend) growth is driven by mobile commerce. Some 74 percent of smartphone owners use their device while shopping with 79 percent ultimately making a purchase as a result, according to Retailigence. As the "moment of truth" shifts to the "point of demand", more information is available to support supply chain decisions. – Rich Sherman, author and founder at Gold & Domas Research