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Home » Keywords » Trade Promotion Management

Items Tagged with 'Trade Promotion Management'

ARTICLES

NeoGrid Debuts Modules for Trade Promotion, S&OP

June 16, 2014
NeoGrid
NeoGrid has released two new supply-chain applications: NeoTPM for trade promotion management, and NeoS&OP for advanced sales and operations planning.
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The Critical Impact of Trade Promotions on Your Supply Chain

November 19, 2012
SupplyChainBrain
It's an often overlooked area of the supply chain, with a woeful record of success. Josefin Aspegren, marketing director with Optilon, talks about the challenge of assessing the efficacy of trade-promotion programs.
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Aldata Unveils Omni-Shopper Suite for Retail, CPG Manufacturers

November 13, 2012
Aldata
Aldata has developed the Aldata Omni-Shopper Suite, an integrated set of software applications aimed at retailers and manufacturers of fast-moving consumer goods.
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JustEnough Software Introduces Promotion Management App

November 12, 2012
JustEnough Software
JustEnough Software, a vendor of demand-management applications for retailers, distributors and brand owners, has launched its new Promotion Management tool.
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Enabling a Connected Point-of-Sale System for CPG Firms

April 20, 2012
Indy Sawhney, Dir., Strategic Accts, Mfg. Industry Group–Americas, MindTree Ltd.
An integrated point-of-sale IT strategy will help CPG firms gain valuable insight into consumption data that can pave the way for a positive impact in a number of important areas. They include new/improved product formulation, inventory optimization, supply chain optimization, trade promotion management and optimization, and demand/forecast optimization. Furthermore, an integrated POS strategy can create a win-win for all stakeholders involved, including the retail partners.
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