Visit Our Sponsors
The product was designed to help retailers analyze past promotions as well as plan and forecast new campaigns and events. It can also aid in integrating plans into users' financial, merchandise, assortment, allocation and replenishment-planning processes, the company said. Users can create and manage promotional campaigns and events within a single system. They can publish promotions across online, social, mobile and print channels. And they can collect and store past promotional data in one system of record, where it can be analyzed and used to plan more effective future promotions. In the process, JustEnough said, they can optimize decisions on which products to promote and how, and when and where to promote them. JustEnough's demand-management applications include OnCloud, OnSite and OnMobile.
Read Full Article
Timely, incisive articles delivered directly to your inbox.