It is a new world. We have always assumed that supply chains can keep on trucking, but has all this changed? Supply chain applications matured based on the assumption that manufacturing was a constraint and transportation was abundant. Transportation is now anything BUT abundant.
It is the number one top-of-mind issue. I am encountering it everywhere I travel. At a Logility executive session last month in Orlando, transportation was cited by attendees as the number one issue for their supply chain, surpassing demand volatility and rising commodity prices. This theme was also pervasive in the roundtable discussions that I facilitated at the Extended Supply Chain Conference in London. I am currently prepping with two groups for panel debates on the topic for conferences in May and June.
What has changed? Why is it so important now?
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