The idea of taking CRM into the field has been around for a decade - long enough to lull many people into ignoring it in favor of newer, flashier and more social ideas.
But this isn't the time to take your eye off mobile CRM. The technology is about to emerge as a force that will boost adoption, increase the abilities of field personnel, and do so without requiring a back-breaking effort on the part of your IT department.
Haven't we heard all of this before? Well, yes. But mobile CRM's time is nigh.
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