Nielsen, the global provider of information and analytics around what consumers watch and buy, has signed a cooperation agreement with Walmart, the world's largest retailer, to receive and analyze sales information from Walmart's U.S. stores.
The agreement marks Walmart's return to the consumer packaged goods industry's information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information, and this will add to the existing market information, enabling Nielsen to provide a better, more precise view of consumer purchase activity for the benefit of the industry.
Nielsen will be working with Walmart (including Neighborhood Market) and Sam's Club to report their sales information and incorporate it into existing reads of the marketplace.
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