Inmar has added Iconmobile Group, a provider of mobile business systems, to its digital promotions platform and exchange. Inmar's aggregation network was designed to help digital publishers and brands manage their point-of-sale (POS) data. It manages approximately 100 mobile services for operators, media businesses and major brands across Europe, Asia, Australia and the U.S. Inmar's digital promotions platform and exchange links digital publishers with retail POS systems, providing users with a safe environment equipped with trusted audits and controls. Iconmobile creates mobile systems through user interface design, user navigation, branding and applications that can be delivered via the vendor's icmsp mobile services platform. The technology avoids device fragmentation via a database and content-rendering system. Inmar's network consists of more than 4,300 retail locations.
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