The survey of 825 sustainability experts across corporate, government, NGO, academic, research, and service organizations in 76 countries found that government leaders are even more poorly rated, with only five percent rated as effective, compared to six percent in 2011. Meanwhile, social entrepreneurs were rated as effective by 48 percent, and leaders in the scientific community by 43 percent.
In the survey, Unilever was named the corporate leader for its efforts to integrate sustainability into business strategy, keeping its top spot from last year. Interface was the next most frequently mentioned, followed by GE, Patagonia, and Walmart.
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