These rapid rises in usage reflect more than just expansion from a small base. Online shopping is now the fourth-most-popular online activity in China, and two of the more popular activities-IM and online games-are declining in usage.

Online shopping is here to stay. Companies cannot have a major presence in China without having an online presence, not only to generate sales but also to engage with customers where they spend so much time. The internet today in China is similar to television in the 1960s and 1970s in the West-the place where consumers congregate and companies need to locate.

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Keywords: China, Business Strategy Alignment, Supply Chain Analysis & Consulting, Global Supply Chain Management, Retail, E-Commerce in China, Chinese Online Shopping