When you think about what's at stake during a product launch, real-time is really important. If a new product is not moving off the shelf, Walmart can delist it in as little as eight weeks. Yet most measurement companies take as long as twelve weeks to provide data on sales and customer preferences, so you are left flying blind during the most important period of your launch.
There's too much at stake to sit waiting for a report on the health of your product. You have to go out there and get it. Fortunately, much of what you need to know is being shared by consumers in social media.
