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Due to outdated catalogs and a lack of B2B e-commerce functionality, two out of five survey respondents have switched suppliers due to difficulty finding product information, according to the study.
B2B purchasers enjoy the e-commerce option because it allows them to do business with their suppliers at their convenience (89.4 percent, according to the survey), it saves them time (84.6 percent), and they are better informed about the status of their order (80.7 percent).
According to the survey, 88 percent of B2B purchasers agree or strongly agree that if given the option to buy a product online, e-commerce would be their preferred buying channel. In addition, three out of four respondents indicated that their preferred method for researching procurement supplies is online.
But, B2B suppliers are not delivering in this area. According to the survey, 71 percent of respondents still work with vendors who don't offer any online ordering, despite the overwhelming desire to buy this way.
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