Organisations which have an internal social networking environment are able to retrieve needed information from a general-purpose communication platform. Events, emails office and business applications can be easily entered into conversations.
"The popularity and effectiveness of social networking sites as a group communication tool among consumers is prompting organizations as well as individual employees to ask whether similar technologies can be deployed privately," said Nikos Drakos, research director at Gartner. "There is increasing interest for using social technologies within organizations to connect people more effectively, to capture and reuse valuable informal knowledge, and to deliver relevant information more intelligently where it is needed through social filtering."
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