According to a worldwide Gartner survey of IT leaders, 42 percent of respondents stated they had invested in big data technology, or were planning to do so within a year.
"Organizations have increased their understanding of what big data is and how it could transform the business in novel ways. The new key questions have shifted to 'What are the strategies and skills required?' and 'How can we measure and ensure our return on investment?'" said Doug Laney, research vice president at Gartner.
"Most organizations are still in the early stages, and few have thought through an enterprise approach or realized the profound impact that big data will have on their infrastructure, organizations and industries."
He added that organizations are undertaking their big data initiatives in a rapidly shifting technological landscape with disruptive forces that produce and demand new data types and new kinds of information processing.
According to the analyst company, organizations turn to big data technology for two reasons: necessity and conviction. Organizations are becoming aware that big data initiatives are critical because they have identified obvious or potential business opportunities that cannot be met with traditional data sources, technologies or practices. In addition, media hype is often backed with rousing use cases.
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