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Home » Getting Personal with Customers Prompts Them to Buy More

Getting Personal with Customers Prompts Them to Buy More

April 10, 2013
MultiChannel Merchant

A record 40 percent of respondents claim they buy more from retailers who comprehensively personalize the shopping experience across channels.

Results revealed that consumers increasingly reward customer-obsessed retailers. Survey results showed buyer "readiness" requires finding the right product at the right place. In addition, personalized promotional emails and personalized online advertising are top vehicles prompting consumers to purchase.

MyBuys and the e-tailing group last surveyed consumers in April 2012, and since then consumer awareness of personalization taking place jumped 25 percent and the impact of personalization on purchases also increased by 21 percent from personalized emails, 11 percent from website recommendations and 8 percent when experienced across channels, according to the press release.

Nearly 60 percent of consumers now indicate that personalized product recommendations make it easier to find the products they are most interested in and provide a valuable service. More than half of consumers state website recommendations and emails personalized based on their past browsing and shopping behavior is "desirable to receive."

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Technology Business Strategy Alignment Global Supply Chain Management Quality & Metrics Industrial Manufacturing Retail
KEYWORDS Business Strategy Alignment customer communication Customer Relationship Management Global Supply Chain Management Industrial Manufacturing Quality & Metrics Retail retail supply chain retailer-consumer interaction supply chain Supply Chain Analysis & Consulting Supply Chain Management Technology Value chain
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