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Home » Litigation Suggests Care Needed in Selecting Vendor to Mine Your Customer Data

Litigation Suggests Care Needed in Selecting Vendor to Mine Your Customer Data

May 10, 2013
Storefront Backtalk

Although the FTC did not, in that case, go after the retailers who either provided the marketing company with access to the data or who purchased the analyzed data, we can expect that, in the future, either the FTC or consumers themselves will go after those chains.

Retailers routinely hire technology companies or marketing companies to help them better know their customers. These outside vendors can help retailers comb through mountains of data to determine the profiles of their customers, their wants and desires.

But if retailers want to avoid liability for unfair and deceptive trade practices, they had better ask not only what these companies can do, but also how they plan to do it. Even buying aggregated data from an untrustworthy source, or allowing a third party to mine your consumer data, can lead to big trouble.

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Keywords: supply chain management, value chain, value chain IT, customer analytics, business intelligence, retail data mining, retailer-customer interaction, retail customer privacy concerns

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Technology Business Strategy Alignment Global Supply Chain Management Regulation & Compliance Supply Chain Security & Risk Mgmt Pharmaceutical/Biotech Retail
KEYWORDS business intelligence Business Strategy Alignment customer analytics Global Supply Chain Management Pharmaceutical/Biotech Regulation & Compliance Retail retail customer privacy concerns retail data mining retailer-customer interaction SC Security & Risk Mgmt Storefront Backtalk Supply Chain Analysis & Consulting Supply Chain Management Supply Chain Management: Retail Technology Value chain value chain IT
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