Steve Davis says he likes to make sure that companies he deals with apply the lean process to the merchandising planning process, all the way from the very beginning. For Davis, if a company does not have a merchandising planning process and product lifecycle plans in alignment with its particular supply chain model, all it will end up with is a more agile supply chain that will only serve to back merchandise into stores.

“That is not a completely lean supply chain, because it just means everything flows down. It ends up looking like flooding damage!”

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