In addition to expanding its use of passive EPC ultrahigh-frequency (UHF) RFID tags, Macy's Inc. is also building out its deployment of Shopkick Bluetooth Low Energy (BLE) beacons, to include multiple departments in all stores. This will enable a shopper who opts in to receive discount coupons and rewards within a store, based on his or her location. During this expansion, says Jim Sluzewski, Macy's Inc.'s senior vice president of corporate communications and external affairs, the company is installing a total of approximately 4,000 beacons, with plans to have them taken live in the next few months.

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