Javelin Group is a specialist integrated retail strategy and digital transformation consulting firm, employing more than 160 people and generating approximately half its revenues outside the UK. Its strategy services include digital market assessment and potential evaluation, digital performance improvement, omnichannel retail planning, retail analytics, supply chain fulfilment and operations, as well as location and international expansion strategy. It also provides digital technology consulting and systems implementation and support services.

Following completion of the acquisition, Accenture Strategy will be able to offer a broader range of digital capabilities to shape innovative retail strategies and support the execution of large scale change. The combination of Javelin Group's skills and Accenture's global reach and industry expertise will enhance Accenture Strategy's ability to serve a fast growing international retail market.

Javelin Group was founded in 1997 and is based in London.

Source: Accenture