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Home » JCPenney Plans to Move Into E-commerce in a Big Way

JCPenney Plans to Move Into E-commerce in a Big Way

June 23, 2015
FierceRetaiIT

The retailer is said to be progressing in its efforts to leverage more than 1,000 stores along with their inventory for e-commerce transactions.

The chain is testing the fulfillment of web orders from stores and plans a full rollout for next year, said Marvin Ellison, president and CEO designee. Ellison came to JCPenney last year from Home Depot and will become CEO in August.

The department store chain is also testing a program in which shoppers buy online and pick up in the store on the same day, with a chainwide rollout planned for 2016. "We are going to have the ability to ship that product to the store free of charge to customers. That's going to be a change," he said.

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KEYWORDS Business Strategy Alignment e-commerce FierceRetaiIT Global Supply Chain Management multichannel merchandising omnichannel sales online fulfillment order fulfillment Pharmaceutical/Biotech Retail Retail Supply Chain Management Supply Chain Analysis & Consulting supply chain IT Supply Chain Management: Retail Technology
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FierceRetaiIT

JCPenney Plans to Move Into E-commerce in a Big Way

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