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Home » You Mean All the Hoopla Over the Internet of Things Actually Underestimates Its Impact on Retail?

You Mean All the Hoopla Over the Internet of Things Actually Underestimates Its Impact on Retail?

July 13, 2015
FierceRetailIT

While the IoT has garnered oceans of digital ink in the last five years for its vast and varied potential, it is worth all the attention and may be due more, according to a recent McKinsey Global Institute report, "The Internet of Things: Mapping the Value Beyond the Hype." And while the consumer market for interconnected devices will be large, the business-to-business market may represent 70 percent of the IoT value.

"Our central finding is that the hype may actually understate the full potential of the Internet of Things - but that capturing the maximum benefits will require an understanding of where real value can be created and successfully addressing a set of systems issues, including interoperability," the study stated.

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KEYWORDS cloud services Cloud, SaaS & On-Demand Systems connected enterprise consumer packaged goods e-commerce FierceRetailIT online retailing Retail Retail Supply Chain Management RFID & Barcode supply chain IT Supply Chain Management: Retail Technology wireless connectivity
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