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Home » As Teens Spend Less, Retailers Have to Remodel Their Marketing Strategy

As Teens Spend Less, Retailers Have to Remodel Their Marketing Strategy

September 2, 2015
CRM Daily

Gone are the spending sprees, starting weeks before school bells ring. More teens are thrifty nowadays, a habit picked up from their recession-scarred parents.

Today's kids recycle more clothes from the previous school year, mixing and matching the old with the new for different looks. They also shop year-round for things they need so they're spending less money this time of year.

When they do buy, they're less likely to get anything that's not on sale. And the number of kids who'll reuse last year's items rose to 39 percent from 26 percent between 2011 and 2015, says a Deloitte LLP poll of 1,000 parents.

And when teens shop, they're spending less.

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Business Strategy Alignment Global Supply Chain Management Consumer Packaged Goods Retail
KEYWORDS back-to-school retail sales Business Strategy Alignment consumer packaged goods CRM Daily disposable income Global Supply Chain Management Retail Retail Supply Chain Management Supply Chain Analysis & Consulting Supply Chain Management: Retail U.S. consumer sales
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