"This is a remarkable achievement, and it's just the beginning," said Bart Watson, chief economist, Brewers Association. "Beer has always been a hallmark of this country and it is even more apparent today as America’s beer culture continues to expand."
Of note in 2015:
• Brewery openings now exceed two a day.
• Fifteen states are now home to more than 100 breweries: California, Washington, Colorado, Oregon, Michigan, New York, Pennsylvania, Illinois, Texas, Ohio, Florida, Virginia, North Carolina, Wisconsin, Indiana.
• IPA remained the top style sold by independent craft brewers, and continues to grow faster than the overall craft category.
• Data shows that “locally made” is important to over half of craft beer buyers.
• Similarly, knowing that the beer is made by a small and independent brewery is important to a majority of craft drinkers in their purchase decision.
"Craft breweries are a part of their communities, operating in neighborhoods and towns, returning us to a localized beer culture," added Watson. "There are still thousands of towns currently without a brewery – but with populations potentially large enough to support one. With beer lovers continuing to desire more full-flavored, innovative options from small and independent local breweries, ample opportunities exist for well-differentiated, high-quality entrants in the marketplace."
The figures are a compilation of data provided by the Brewers Association, IRI Group and Nielsen. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S.
Source: Brewers Association
Timely, incisive articles delivered directly to your inbox.