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Home » Consumer-Generated Content Gives Turtle Wax Website New Shine

Consumer-Generated Content Gives Turtle Wax Website New Shine

February 10, 2016
MultiChannel Merchant

Prior to implementing consumer-generated content, the brand realized it was losing relevance and trust with its target consumers.

Turtle Wax realized it needed to get content to its customers, and that its business could benefit from other types of consumer-generated content as well. The company also shares consumers' photos and videos which display the use of Turtle Wax products.

In less than six months, Turtle Wax was able to curate photos posted online to its product pages; the content has seen more than 125,000 interactions.

“Once we started to get these really great reviews on our website, we wanted to figure out how to push that content out and get more consumers to read the reviews,” said Courtney Lauer, marketing manager for Turtle Wax. “We also wanted to expand the types of consumer-generated content we shared, since our product category lends itself so well to showing results through visual content, not just reviews.”

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Business Strategy Alignment Global Supply Chain Management Quality & Metrics Automotive Food & Beverage Retail
KEYWORDS Automotive automotive products Business Strategy Alignment e-commerce Food and Beverage Global Supply Chain Management Multichannel Merchant Quality & Metrics Retail retail IT Retail Supply Chain Management Supply Chain Analysis & Consulting Supply Chain Management: Automotive
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