As e-commerce shopping booms, Canadians are making their way to online stores and many of them are choosing outside merchants. At least 70 percent of Canadians' purchases in 2015 were from merchants based outside the country because these online retailers often have better prices or provide goods not available in Canada.
Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.
Much as it has with cloud computing, Amazon is poised to move in a big way into third-party transportation and logistics services, leveraging its vast network of fulfillment and distribution centers as well as its massive data and cloud assets, according to an equity analyst and media reports.
Walmart has begun asking most of its suppliers for fees to cover the costs of carrying inventory and use of its warehouses and distribution centers, in an effort to cover those costs and apply the fees more uniformly.
China is one of the fastest-growing markets, and small business owners shouldn't be intimidated by perceived complexity around regulations or not being able to connect with a new culture and customer base. By thoughtfully making small changes to business and marketing methods as well as taking advantage of the myriad resources available, entrepreneurs can easily navigate these international waters.
Several reports have confirmed that Amazon will shutter its Webstore service by July 2016. Amazon has notified its online retailers that are using the ecommerce platform on their own sites of the shutdown, according to SmartBusinessTrends.com.
There's a wake-up call for American digital marketers who aren't actively developing their international online markets. While there are many risks to taking your business online to other nations, the risk of not going global, or of waiting too long to make the move, almost certainly will be greater.