FIFI aggregates live freight rates from "hundreds of carriers, forwarders, and shippers," which Freightos is offering, free of charge, to promote, "data-informed decision-making." Currently, limited data sets, manual reporting, and expensive access fees are muddying the waters. As a result, many businesses are overpaying for shipping.

“Global freight transparency starts today,” said Freightos CEO and founder Dr. Zvi Schreiber. Pro-transparency advocates such as Schreiber allege that retailers and manufacturers are overpaying on importing by up to 30 percent. “Freightos is shining a light on freight to fix that market distortion,” he said.

Freightos said that the current booking model lacks access to information about real-time market shipping prices or historical trends. Cathy Roberson, founder and head analyst of Logistics Trends and Insights, noted that, “Business is moving faster than ever and the need for transparency is great. Not only does transparency provide much needed efficiency improvements, it also allows all parties visibility across the supply chain. The benefits of transparency are endless and allow for creative ways to rethink the way business is done.”

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