Starship, launched in July 2014 by two former Skype co-founders, Ahti Heinla and Janus Friis, will whisk pizzas to customers' doors if they live within a one-mile radius of certain Dominos pizza shops in "select German and Dutch cities," the company said in a statement.
Domino's Pizza Enterprises Ltd., the world’s largest franchise licence owner of Domino’s Pizza, with operations in markets across Asia and Europe, has formed a group called Domino's Robotic Unit to oversee the project.
Domino’s has tested ground-based autonomous vehicles for pizza delivery in Australia and New Zealand in 2016. In November it also delivered a pizza — peri-peri chicken — by drone in New Zealand.
"With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives such as this," Domino’s Pizza Enterprises Chief Executive Officer Don Meij said in a statement.
Timely, incisive articles delivered directly to your inbox.