Of course, responding to the technology laden desires of post-Millennial shoppers requires understanding them, which can be especially difficult for retail brands that weren’t born online. Yet tapping into this shopper set is undeniably important. Gen Z represents more than a quarter of the U.S. population and has an annual U.S. purchasing power of $44bn, according to Think With Google's report "Generation Z: New Insights Into the Mobile-First Mindset of Teens."
To help target the next wave of shoppers, which are already here, RIS News has put together this list of seven retail technology tips to help retailers engage and connect with this important consumer segment.
Push the Tech Envelope
Gen Z shoppers are looking for more innovation, more disruption, more next-gen retailing. RIS News' soon-to-be-released "Shopper Insight 360" research report finds retailers are not pushing the innovation envelope hard enough.
A majority of Gen Z shoppers want grab-and-go stores (55 percent), virtual try-on for clothing and glasses (46 percent), interactive shoppable screens (50 percent), home delivery by Uber-like services (45 percent), order-only stores where products are only shipped to your home (41 percent), and in-home product order buttons (42 percent). And look to the sky, 39 percent want drone delivery, compared to just 26 percent of all shoppers.
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