• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • Login
  • Subscribe
  • Logout
  • My Profile

  • CORONAVIRUS
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • REGIONS
    • Asia Pacific
    • Canada
    • China
    • Europe
    • Latin America
    • Middle East/Africa
    • North America
  • THINK TANK
  • WEBINARS
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Drop Shipping Could Be Key to Generation Z

Drop Shipping Could Be Key to Generation Z

April 28, 2017
Apparel

Just as retailers were finally starting to figure out how to cater to Millennials, Gen Z is leaving analysts and retailers stumped over how to redefine 21st-century retail to meet their needs. According to the National Retail Federation, "the global Gen Z population is set to reach 2.6 billion by 2020, [and] retailers need to create more interactive engagement around their brands to serve the ‘always on’, mobile focused, high-spending demographic."

Consequently, retailers are focusing more on creating "experiences" that will bring these smartphone savvy customers into their brick-and-mortar stores. Macy’s is increasing its number of in-store boutiques for various brands such Apple, Best Buy, and even Etsy shops. What’s more, Nordstrom has begun introducing smart fitting rooms equipped with interactive mirrors so consumers can read product reviews or immediately find accessories to complete their look.

While establishing a unique in-store experience is important, it's vital for retailers to understand Gen Z's online shopping habits in order to harness this demographic's potential buying power.

Gen Z has been raised on social media, which means this population is highly influenced by new trends, reviews and peer recommendations. A recent Accenture report reveals that not only is this generation more inclined to make impulse purchases, but 40 percent of them elicit the opinion of family and friends when shopping. They are also almost twice as likely than Millennials to turn to YouTube before a purchase, and 77 percent of them browse social media to look for shopping ideas.

Read Full Article

RELATED CONTENT

RELATED VIDEOS

Logistics Outsourcing Transportation & Distribution Consumer Packaged Goods E-Commerce/Omni-Channel Food & Beverage High-Tech/Electronics Retail
KEYWORDS consumer packaged goods E-Commerce/Omni-Channel Food and Beverage High-Tech/Electronics Logistics Outsourcing Retail Transportation & Distribution
  • Related Articles

    Retailers Warned to Prepare for Delivery Expectations of 'Generation Z'

    Here Are Seven Ways Retailers Can Target Generation Z

    Generation Z Prioritizes In-Store Wi-Fi, Report Shows

  • Related Events

    12 Steps to a Resilient Enterprise

Apparel

Yakka Finds Its Voice

More from this author

Wake up to Coronavirus Updates and the latest Supply Chain News!

Subscribe to our Daily Newsletter

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • Coronavirus-watch-Armada

    Virus Update: Vaccine Pact Aims to Protect U.S.-Canada Truck Drivers; J&J Restarts EU Shipments

    Coronavirus
  • Ocado

    Kroger Is Amassing a Robot Army to Battle Amazon, Walmart

    Logistics
  • Gig Worker

    The Gig Economy Is Booming, Despite Debates Over Workers’ Rights

    Logistics
  • Supply-Chain Issues

    Fed Sees Supply-Chain Issues Growing Despite Better U.S. Outlook

    Coronavirus
  • Port of Oakland

    Oakland Tops L.A. Area as Ships Inundate World’s Ports

    Logistics

Digital Edition

Scb feb 2021 lg

2021 Supply Chain Management Resource Guide

VIEW THE LATEST ISSUE

Case Studies

  • Remote Implementation: A Dose of the Right Medicine for B2B Pharmacy

  • LSP Saves Customer $1.5 Million a Year With MPO Global Inbound Management

  • Auto Supplier Wows Key Client Using riskmethods Supply Chain Savvy

  • Integrating Shipping and Compliance Saves Conglomerate Millions

  • How a Consumer Goods Giant Upped Its On-Time Delivery Performance

Visit Our Sponsors

Yang Ming 6 River Systems ArcBest
Armada aThingz BluJay
Burris Logistics DSC Logistics DCSA (Digital Container Shipping Association)
DHL Resilience360 Flash Global Genpact
Geodis GEP GreyOrange
Honeywell Corporate Honeywell Intelligrated Infor
Inmar Kibo Commerce Kinaxis
Logility Magnitude Software MPO
Old Dominion Oliver Wight OpenSky
Paccurate Ports America Purolator
QAD Precision Red Classic Riskmethods
S&H Systems Snapfulfil TGW Systems
Tradepoint Atlantic Transportation Insights Watson Land Company
Westfalia Technologies Workjam
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2021 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing