Among 700 U.S. companies that have reported quarterly results this earnings season, the e-commerce titan's name has popped up on roughly one of every 10 earnings conference calls.

In all, Amazon has been raised either in passing or with some urgency on 75 calls hosted by corporate chieftains in the past several weeks, according to a Reuters analysis of call transcripts from components of the S&P 1500. That's well more than twice as many mentions as Google or its parent Alphabet and over three times as many as Apple.

The preponderance of Amazon mentions by executives and Wall Street analysts is the latest indication of its rapidly expanding reach. Its move in June to buy upscale grocer Whole Foods Market for nearly $14bn has added fresh fuel to the concerns.

Once primarily a scourge of traditional brick-and-mortar retailers, Amazon’s cloud over U.S. business has spread to more corners of the economy and raised worries about where it could strike next. Even executives for whom Amazon was not previously a top concern have found themselves responding to questions about how it may burst into their industries.

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