• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » America's Biggest Grocery Chain Is Bracing for a Recession

America's Biggest Grocery Chain Is Bracing for a Recession

America's Biggest Grocery Chain Is Bracing for a Recession
Shutterstock
January 15, 2019
Bloomberg

America’s biggest supermarket chain is seeing signs that U.S. shoppers are getting nervous about the future.

“It’s fascinating right now from a customer standpoint. They feel incredibly good about the economy but very nervous about where things are headed,’’ Kroger Co. Chief Executive Officer Rodney McMullen said in an onstage interview at the National Retail Federation’s annual trade show in New York City.

“If you talk about questions in the present,’’ American shoppers feel just fine, but “if you change the question a little to ‘where do you think things are going,’ there’s a lot of uncertainty,” he said.

Kroger operates supermarkets and other types of stores in about 35 states plus the District of Columbia under various banners, giving the Cincinnati-based company a clear window into Americans’ buying habits.

McMullen’s observations come at a time when the consumer environment in the U.S. is the strongest in years, with low gas prices and rising median wages fueling consumer confidence.

But cracks have started to emerge: retailers’ in-store traffic slipped during the critical Black Friday weekend in November, and a series of lackluster holiday sales reports in the past week suggest consumer optimism may not be as high as forecasters expected heading into the Christmas season.

‘Fork in the Road’

McMullen said he isn’t yet bracing for the worst, and executives at Kroger “don’t see anything that would cause us to say there’s a recession right around the corner.’’

Still, the U.S. appears to be at a “fork in the road,’’ and if wider macroeconomic issues like trade negotiations don’t get resolved, the situation could take a turn for the worse, he said.

“It’s easy to paint a picture where things could be fabulous” and another “where things could be a recession,’’ McMullen said. “If those things don’t play out the way we all want it to, then I think a recession is something that could happen.’’

    RELATED CONTENT

    RELATED VIDEOS

    Forecasting & Demand Planning Consumer Packaged Goods Food & Beverage Retail
    KEYWORDS consumer packaged goods Food and Beverage Forecasting & Demand Planning Retail
    • Related Articles

      The Great Brexit Stockpile: How Corporate Britain Is Bracing for No Deal

      Winning With a Recession-Proof Digital Supply Chain

      Nobody Does This in a Recession

    • Related Directories

      Tecsys, Inc.

    Bloomberg

    India Refiner Seeks Oil That Avoids Red Sea, Hormuz Chokepoints

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • LSG26_LTAgentEdgeImage_DB-1313-1 (1).png

      LeanTek AgentEdge: AI Built for Experts in the Loop.

    • 025_supply_chain_changes_that_aren't_getting_enough_attention_v1-(540p).png

      Watch: Supply Chain Changes That Aren’t Getting Enough Attention

      Supply Chain Finance & Revenue Management
    • 030_ai_in_the_warehouse-_real_use_cases_v1-(540p).png

      Watch: AI in the Warehouse: Real Use Cases

      Artificial Intelligence
    • A blue container ship docked at a port beneath a blue shipping crane

      The Long Road to Autonomous Cargo Shipping

      Ocean Transportation
    • A6118AFB-596E-43F5-A2E9-7E54027E747F (2).jpg

      The Sourcing Tool That Works While You Sleep

    Digital Edition

    2026 esg cover main scb q2 2026 cover

    SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Arkieva
    AutoStore Blue Yonder Carton Cloud
    CoEnterprise Dassault Descartes
    Dexory Duravant E2Open
    EPG General Logistics Systems GEP
    Hy-Tek iGPS Korber
    Lyngsoe Odyssey Logistics PeakAI
    Procurability Quinyx SAP
    Sikick Staples S&P Global Mobility
    Systech TADA Tive
    TransImpact US Bank Werner Enterprises
    WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing