For e-tailers today, it’s tough enough staying in the race with Amazon.com for customer-service excellence — let alone winning it, and making a profit in the bargain.

Amazon is setting the pace for e-commerce service, and it’s a fast one. Rival e-tailers have no choice but to match it. They need to maintain websites that are easy to navigate, with a wide array of product, convenient checkout, and the rapid processing and shipment of orders. Even when those requirements are met, is the seller actually making money on the deal? On this episode, we speak with Robyn Meyer, partner-enterprise solutions with Transportation Insight. She describes the eight “red risk flags” that e-tailers can’t ignore, as they struggle to meet the demands of shoppers today. They cover everything from optimal web interfaces to handling custom deliveries, tracking orders, ensuring economical transportation and calculating profitability at the SKU level. Racing against the Amazon behemoth, it turns out, is a never-ending marathon. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

This episode is sponsored by Transportation Insight.

Show notes:

TI’s guide to “Managing the Risk of Racing Amazon.”