• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Global Trade & Economics » Nike to Raise Prices, Citing ‘Seasonal Planning’

Nike to Raise Prices, Citing ‘Seasonal Planning’

A PAIR OF RED, BLACK AND WHITE SNEAKERS BEAR THE NIKE SWOOSH LOGO

Photo: iStock/Wirestock

May 22, 2025
SupplyChainBrain

Casual fashion giant Nike says it will raise the prices of some products from June 1, with the increases hitting everything from shoes to clothing. BBC News reports that most Nike shoes that cost more than $100 will see prices rise by as much as $10.

Nike said it is making the changes as part of "seasonal planning" and did not mention U.S President Donald Trump's tariffs policies that have upended global trade. In April, Nike’s competitor, Adidas, warned that levies imposed by Trump will lead to higher prices in the U.S.

The firm also said it intends to sell products directly through Amazon in the U.S for the first time since 2019.

According to CNBC, prices for Nike apparel and equipment for adults will increase between $2 and $10, a person familiar with the matter told the news outlet. Footwear priced between $100 and $150 will see a hike of $5, while sneakers priced above $150 will see a $10 increase, the person said.

The price hikes will be in effect by June 1, but could be seen on shelves sooner, the person said. The prices of children’s products will not increase, nor will items that are priced under $100, according to the person.

Read More: The True Cost of Tariffs Becomes Clear at U.S. Ports

Almost all Nike trainers are made in Asia, and the brand relies heavily on the U.S for sales.  Imports from Vietnam, Indonesia and China into the U.S. face some of the heaviest U.S import taxes, which may or may not be reinstated after a 90-day pause was announced April 9  — between 32% and 54%.

“We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,” Nike said in identical statements sent to various media outlets.

    RELATED CONTENT

    RELATED VIDEOS

    Global Trade & Economics Apparel E-Commerce/Omni-Channel Retail
    • Related Articles

      Survey: Over Half of U.S. Companies Plan to Raise Prices Due to Tariffs

      Adidas to Raise U.S. Prices, Blaming Tariffs

      Xbox to Raise Console Prices as Memory Hardware Costs Soar

    • Related Directories

      Tecsys, Inc.

    SupplyChainBrain

    Tesla to Produce Humanoid Robots in California in 2027

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • AERIAL VIEW OF A SHIPYARD SUPERIMPOSED WITH CYBERSECURITY SYMBOLS

      The Software Risk Hiding in Modern Supply Chains

      Business Strategy Alignment
    • On Demand Webinar Peak Zebra - SupplyChainBrain Webinar - Thu Oct 22 2026 2p ET.png

      RFID and Machine Vision are Having a Moment

      Webinars
    • GEARS MANUFACTURING iStock-bernie_photo-2219946641.jpg

      Five Current Challenges Preventing Real-Time Visibility in Connected Manufacturing

      Last Mile Delivery
    • A table titled "Transportation Nexus Assessment" that lays out a list of companies and scores them based on a series of weighted categories

      Better Supply Chains Releases Framework for Evaluating TMS Systems

      Technology
    • RAIN-SLICKED TRAFFIC AT NIGHT UNDER THE GLOWING FACE OF LONDON'S BIG BEN CLOCK

      Supply Chain Resilience Can Fight the Hidden Cost of Congestion

      LTL/Truckload Services

    Digital Edition

    Scb q3 26 cover

    100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Anaplan
    Arkieva AutoStore Blue Yonder
    Canadian National Railway Company Carton Cloud CoEnterprise
    Dassault Descartes Dexory
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Knapp Korber
    Lyngsoe Odyssey Logistics OMP
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing