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Home » Whirlpool’s North America Sales Rise Despite Tariff Uncertainty

Whirlpool’s North America Sales Rise Despite Tariff Uncertainty

THREE DRYER APPLIANCES SIT IN A ROW IN A STORE

Whirlpool dryers on display at a store in Peru, Illinois. Photographer: Daniel Acker/Bloomberg

November 2, 2025
Bloomberg

Whirlpool Corp. reported third-quarter revenue results that topped Wall Street expectations, driven by strong North American demand, even as the company continues to face challenges with oversupply on the marketplace and ongoing uncertainty about tariffs.

The company, which operates brands such as KitchenAid and Maytag, anticipates the full impact of tariffs to be felt next year. A significant increase in Asian imports during the first half of the year before tariffs were fully implemented led to an oversupply, Chief Financial Officer Jim Peters said in an interview October 27.

“We feel that we’re positioned well to win in this environment as we go forward with our large domestic footprint, and we expect once some of these temporary effects are behind us, then we’ll begin to see those benefits,” Peters said.

The Benton Harbor, Michigan-based company said North American net sales rose 2.8% from a year earlier, boosted by higher sale volumes in its major domestic appliances and new product launches. 

Whirlpool continues to expect full-year net sales of approximately $15.8 billion, but it narrowed its full-year EPS guidance to approximately $7.00, supported by an improved adjusted effective tax rate.

“We would’ve been at the low end if it wasn’t for tax benefits that we got due to the One Big Beautiful Bill,” Peters said.

Whirlpool, which manufactures almost 80% of its major product lines for the U.S. market domestically, could eventually benefit from tariffs if import-driven competition eases, Bloomberg Intelligence analysts Iwona Hovenko and Drew Reading wrote in a note prior to results.

Shares dropped as much as 2.4% in post market trading October 27. 

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