The order-management lifecycle is ripe for automation — especially in the form of artificial intelligence.

Order management lies at the heart of global supply chains, spanning every process required to deliver product to the ultimate customer. As such, it involves multiple business partners and is a means of efficiently moving data, documents and physical product among them. Until recently, however, the order-management lifecycle was largely carried out through manual processes, and that’s still very much the case with B2B transactions. Time to fix all that. On this episode, we talk automation with Michael Rabinowitz, chief executive officer of CoEnterprise, who focuses on the rising role of agentic AI. It promises to transform the world of order management, resulting in the timely and synchronized exchange of data, a culture of trust among partners, and the ability to make faster, smarter decisions ahead of potential disruptions. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

This episode is sponsored by CoEnterprise.

Show notes:

An e-book from CoEnterprise: “2026 Supply Chain Checklist: How to Prepare for Tariffs, AI, and Geopolitical Uncertainty.”