• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Watch: Orchestration: The Most Critical Decision in Warehouse Automation

Watch: Orchestration: The Most Critical Decision in Warehouse Automation

May 26, 2026
Robert J. Bowman, SupplyChainBrain

Most warehouses today are operating systems provided by multiple vendors. Akash Gupta, chief executive officer of GreyOrange, talks about the need for orchestration of all those applications.

“Stage two” of warehouse automation and robotics finds facilities shifting from figuring out how a particular piece of technology works in isolation, to how it creates “end-to-end value for the customer,” Gupta says. Automating just one part of the process “is just shifting the bottleneck from one place to another.”

Humans, robots and underlying technology must come together, beyond the notion of systems integration. What’s needed now, Gupta says, is “orchestration” — ensuring that all pieces of the puzzle are operating in harmony.

Artificial intelligence, of course, is key to the success of warehouse automation. But the large language models that are getting so much attention today are just part of the picture, Gupta says. They need to combine with more “traditional” AI, in the form of machine learning, so that the larger system can make “more contextual” decisions.

Within the next five to 10 years, virtually every aspect of the warehouse will be automated, across the core elements of mobility, manipulation, sensing and documentation. With the help of AI, facilities will be able to assess manage multiple capabilities, and react more quickly to ever-changing market needs, Gupta says.

RELATED CONTENT

RELATED VIDEOS

Artificial Intelligence Data Management (Big Data/IoT/Blockchain) Robotics Warehouse Automation
  • Related Articles

    Watch: What's the Latest in Warehouse Automation?

    Watch: P2G or G2P Robotics? The Great Debate in Warehouse Automation

    Watch: The Future of Interoperability in Warehouse Automation

Robert J. Bowman, SupplyChainBrain

Watch: How eGourmet Solutions Scaled Order Management to Meet Rapid Growth

More from this author

Subscribe to our Daily Newsletter!

Timely, incisive articles delivered directly to your inbox.

Featured Product

Popular Stories

  • A pair of hands reaches towards a cluster of icons showing global logistics network distribution and transportation

    CSCMP's State of Logistics Report: Get Used to the Fog

    Logistics
  • Ebook_TransformingSupplyChain_thumbnail.jpg

    Transforming Your Supply Chain From Cost Center to Growth Driver

    Forecasting & Demand Planning
  • TWO WORKERS DISCUSS DATA SHOWN ON COMPUTER SCREENS

    Gartner: Gap in SC AI Talent Cannot Be Closed by Hiring Alone

    Artificial Intelligence
  • GOVERNANCE SCRUTINY RISK MANAGEMENT ASSESSMENT iStock-champpixs-1465316262.jpg

    Supply Chain Resilience Is Now a Board Governance Imperative

    Supply Chain Finance & Revenue Management
  • 015_bringing_the_loading_dock_up_to_speed_v1 (540p).png

    Watch: Bringing the Loading Dock Up to Speed

    HR & Labor Management

Digital Edition

2026 esg cover main scb q2 2026 cover

SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

VIEW THE LATEST ISSUE

Case Studies

  • Recycled Tagging Fasteners: Small Changes Make a Big Impact

  • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

    Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

  • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

    Moving Robots Site-to-Site

  • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

  • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

Visit Our Sponsors

4flow Arkieva Blue Yonder
Carton Cloud CoEnterprise Dassault
Duravant E2Open General Logistics Systems
Hy-Tek iGPS Korber
Lyngsoe Procurability Quinyx
SAP Sikick Systech
S&P Global Mobility TADA TransImpact
US Bank Werner Enterprises WSI
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Email Preferences
    • Newsletters
  • Resources
    • Events Calendar
    • 2026 Event Coverage
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing